PR Academy

Tell better stories & earn coverage

Guides, articles & templates on everything from brand storytelling to building your first media list.

The power of storytelling in business & PR (or, How to make people fall in love)
Storytelling
13 brand story examples that are unique & utterly brilliant
Storytelling
The 8 best ads & commercials that tell a story
Storytelling
Fashion storytelling: How to make your brand unforgettable
Storytelling
6 digital storytelling examples to get inspiration for your brand
Storytelling
What is a narrative story & how can it spice up your marketing?
Storytelling
13+ Digital Storytelling Tools For PR & Content Teams
Storytelling
11 legendary examples in corporate & business storytelling
Storytelling
Brand storytelling is more important than ever. But what is it?
Storytelling
Storytelling marketing: how to use it to crush your competition
Storytelling
How to write a brand story (that journalists love)
Content Creation
Social media PR: Examples, tactics, tips & more
Social Media
What is Crisis Comms? Your Guide to PR Crisis Communication & Management (2025)
Crisis Communication
7 PR Crisis Management & Communication Examples: The best… and the absolute worst
Crisis Communication
10 corporate social responsibility examples of CSR initiatives
CSR
How to Write a Press Release: Step-By-Step Guide [2025 Update]
Content Creation
How to build a better PR media list: The best tools in 2025 (& template)
Email Marketing
Free Editable Press Release Templates (With Examples)
Press Release Guide
How to Send a Press Release in 3 Quick Steps [2025 Update]
Email Marketing
5 great press release quotes and how to write them
Press Release Guide
How to use ChatGPT to draft your next press release
Press Release Guide
The best time to send a press release [2025 update]
Best Practices
How to collaboratively write a press release without killing someone
Press Release Guide
How to write a press release for your new product: Examples & template
Press Release Guide
Press release distribution: The what, where & who of press releases
Email Marketing
How to Write a Press Release for an Event [With Template]
Press Release Guide
What is a press release, and do they even matter in 2025?
Press Release Guide
How to write a company launch press release (and the biggest mistakes to avoid)
Press Release Guide
The perfect press release length: how long should a press release be? We asked the experts
Press Release Guide
How to write press release headlines (examples & tips)
Press Release Guide
How to write a fashion press release that sparks a movement (Case Study)
Press Release Guide
How to format a press release: Examples, tips & best practices
Content Creation
How to write a killer social media press release (+ examples)
Content Creation
Should press releases have images & video? Best practices (with examples)
Content Creation
Press release subject lines: How to, examples, tips & more
Email Marketing
5 Bad Press Release Mistakes (and how to avoid them)
Content Creation
Posting press releases on your website is bad: Do this instead
SEO
How to Write a Press Release Boilerplate: Step-By-Step Guide
Basics
Press Kit: What It Is, Templates & 10+ Examples for 2025
Basics
The magical formula for calculating PR value ✨
Measurement
The top PR metrics to measure in your 2025 KPIs
Measurement
The best PR analytics tools to measure your PR efforts in 2025
Measurement
PR Measurement: Which KPIs to track in 2025 (and how!)
Measurement
Media monitoring: 6+ tools, benefits & more
PR Software
How to write a PR report: Examples, templates & more
Basics
How to do PR outreach: Examples, tools, tips & more
Media Pitch
How to Write a PR Media Pitch in 2025 (+5 Winning Examples)
Email Marketing
Why journalists love online newsrooms & how to create yours
Media Pitch
A 'Pitching the Press with Email Guide' from a Sales Turned PR Guy
Media Pitch
Media Relations Strategy: Ultimate Guide [2025 Update]
Media Pitch
How to write a book press release: Examples, templates & more
Media Pitch
12+ Connectively (HARO) Alternatives (For 2025)
Media Pitch
Establishing newsworthiness: the #1 hack to creating unique media pitches
Media Pitch
PR and Content Marketing: Differences, pros, cons and more
Basics
8 Key Public Relations Skills You Need in 2025
Basics
Earned media strategy: How to, tactics, tips & more
Basics
The 20+ best PR & comms thought leaders to follow in 2025
Basics
How to Improve Media Relations with Prezly's PR CRM
Best Practices
7+ PR Tactics With Examples
Best Practices
4 reasons you shouldn't buy a media database (and what to do instead)
Best Practices
7 principles of good PR
Strategy
What PR agencies should expect in the next 5 years
Strategy
Guide: How to use Connectively (HARO) & #JournoRequest to find hidden media opportunities
Strategy
How to create a PR strategy in 2025: Examples, tips, templates & more
Expert Interviews
How to do PR for your beauty brand in 2025 (with examples)
Strategy
Startup PR: Strategy, Software, and the Art of Not Crying in Interviews
Strategy
What is strategic communication & how to make your own comms strategy
Strategy
Advertorial vs editorial for PR: Which is better? A comprehensive guide
Strategy
The 7 biggest PR challenges for 2024 and beyond
Strategy
How to do reactive PR in 2025
Strategy
Digital PR Link Building (in 2025): Strategies, Tips, & More
Link Building
Reddit for public relations 101: How to get the most out of the platform
Social Media
Business Wire Pricing 2025: Costs & Plans Broken Down
PR Software
Prowly vs Muck Rack (Comparison & Alternative) [2025 Update]
PR Software
20+ best press release distribution sites and services
PR Software
The 7 Best Prowly Competitors & Alternatives (in 2025)
PR Software
Business Wire vs PR Newswire: Which One Is Better? [2025]
PR Software
Meltwater Review 2025: Pros, Cons, & Pricing [Analysis]
PR Software
Muck Rack Pricing Guide 2025: Costs & Plans Broken Down
PR Software
Cision Pricing Guide 2025: Costs & Plans Broken Down
PR Software
Cision vs Meltwater vs Prezly: Which One Is Better? [2025]
PR Software
The 7 Best Meltwater Competitors & Alternatives (in 2025)
PR Software
PR Newswire Pricing Guide 2025: Costs & Plans Broken Down
PR Software
Muck Rack vs Cision vs Prezly: 2025 User Reviews, Features, Pricing & More
PR Software
Meltwater Pricing Guide 2025: Costs & Plans Broken Down
PR Software
The 7 Best Cision Competitors & Alternatives (in 2025)
PR Software
Prowly Pricing Guide 2025: Costs & Plans Broken Down
PR Software
4 reasons to choose Prezly vs a wire service
PR Software
CRM for PR: 20+ PR tools to help manage your media relations
PR Software
The future of public relations: 10+ best AI tools
PR Software
How to collaboratively write a press release without killing someone
Press Release Guide
AI in PR: Benefits, Risks, Best Practices and How it is Changing Public Relations
PR Software
The top 30+ digital tools for PR agencies
PR Software
Guide: The 30+ Best Digital PR Tools & Software [In 2025]
Workflow
6 surefire ways to optimize Excel stakeholder management
Workflow
What is Corporate Social Responsibility?
CSR
11+ influencer marketing campaign examples
Influencer Marketing
How to get influencers to promote your product: A guide on finding and outreach
Influencer Marketing
How to take advantage of influencer marketing in PR
Influencer Marketing
The key to building relationships with journalists
Influencer Marketing

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